NEW VITAKERATIN Expert Salon Treatment is a Vitamin-infused, Keratin-powered treatment for everyday salon-beautiful hair! It is specially formulated with salon-treatment solutions, to help give your frizzy & unruly hair brazilian blowout straightness. Infused with Vitamin B3, it gives your hair the daily boosted nourishment it needs to be silky and glossy, while salon-quality Keratin helps restore straightness & smoothness. Blended with Brazil Nut Oil, it coats your hair from root to tip to help achieve a Brazilian blowout straight look.* *vs non-conditioning shampoo, with regular use